What Are Porter’s Five Forces and How Do They Apply to Your Small Business?

Porter's Five Forces

Porter’s Five Forces of Competitive Position Analysis was first published in the Harvard Business Review in 1979, and it has since become one of the most popular frameworks used by businesses to analyze their competitive position. Even though the framework has been around for decades, it is still highly relevant today, as it provides an … Read more

SWOT Analysis: What It Is and When to Use It

SWOT Analysis

SWOT analysis stands for strengths, weaknesses, opportunities, and threats. Used in business strategy planning, it provides an organization with an in-depth look at its competitive position and the environment in which it operates and reveals areas where improvement might be necessary. Although it’s been around since the 1960s, SWOT analysis has taken on new relevance … Read more

Top 10 Communication Apps for Small Business

Top 10 Communication Apps for Small Business

If you own or work in a small business, keeping up with the latest communication and collaboration technology can seem like an uphill battle at times. There are many apps to choose from and lots of different ways to use them, so here’s our rundown of the 10 best communication apps for small business owners … Read more

How to screen record on Mac

In 2018, Apple put built-in screen recording on its Mojave operating system (and imposed severe restrictions on third-party screen recording apps). A screenshot is a helpful software that records any video (and audio!) that you see on your screen. You’ll be able to use this function if you have macOS Mojave or a later version. … Read more